Digital Marketing Officer

This is a fantastic opportunity for a creative and driven digital marketing professional to play a key role implementing a wide range of Culture Coventry’s audience development, marketing, branding and PR strategies for our group of visitor attractions.

You will be an integral member of a fun and dynamic marketing team, and joining us at as we continue to transform our profile locally, regionally and nationally.

As our Digital Marketing Officer you will use your digital and social media experience to create and deliver innovative digital marketing campaigns. You will use your creative flair and passion for the cultural sector to support the delivery of impactful marketing and communications campaigns.

Please note this post will be based across the Herbert Art Gallery & Museum and Coventry Transport Museum.

Job Description

Reporting to: Marketing and Communications Manager


Coventry Sports Foundation and Culture Coventry Trust are operating as CV Life, so that the scope of this Job Description as a CV Life document extends to cover the employment of employment contracts held with either Coventry Sports Foundation or Culture Coventry Trust.

Overall purpose and objective of the role:

To play a key role in implementing a wide range of elements of the Trust’s marketing, audience development, and digital strategies for all venues within the Trust.

Main duties of the role:

  1. Co-ordinate and lead on the production and distribution of online promotional materials and content.
  2. Create and deliver digital marketing campaigns.
  3. Write and edit online promotional materials suitable for a variety of target audiences and formats.
  4. Maintain public facing websites and social media platforms.
  5. Work closely with colleagues to identify target markets and marketing activities for events and services.
  6. Assist the Marketing Manager with market research on existing and potential audiences.
  7. Work collaboratively with local partners such as Coventry City Council, the City of Culture team and media organisations on cross marketing and PR opportunities.
  8. Assist with monitoring social media channels during events, some of which may be outside of usual working hours.
  9. To represent the team at internal and external meetings and events.
  10. Maintain effective administrative systems and records, to enable monitoring of results inform future marketing and programming.
  11. Collect evaluation data and report on analytics relating to all online platforms.
  12. Evaluation of digital campaigns.
  13. Support with online ticketing systems.

This job description is neither exhaustive nor exclusive and may be reviewed and updated depending upon operational requirements and staffing levels.

Responsibilities for all employees

  • To embrace and lead by example on the Company’s key values of PRIDE, PASSION and PERFORMANCE or those that might at any time be subsequently re-defined.
  • To undertake all duties and fully comply with all of the Company’s general standards and those relating to the specific requirements of the role.
  • To carry out tasks at a range of sites that are either operated or managed by the Companies / Trusts or where services are delivered by the Companies / Trusts.
  • To be involved in any aspects or opportunities for sharing of good practice, expertise and responsibilities within the Companies / Trusts. To generally help promote the work and public image of the Companies / Trusts, always maintaining high standards of customer service and personal appearance.
  • To attend and fully engage with all internal training and development requirements and opportunities, and maintain such qualifications as required by the demands of the role.
  • To interact positively with customers adopting a friendly and professional approach at all times.
  • To support the Company’s commitment to providing a safe environment for children, young people ad vulnerable adults, ensuring awareness of the Company’s Safeguarding Policy, Procedures and Practice Guidance, and to be vigilant, reporting any safeguarding concerns without delay.
  • To comply with the General Data Protection Regulations when dealing with, maintaining, sharing and storing information.
  • To undertake other duties as specified, which are appropriate to the qualifications, experience and general level of the post.

Person Specification

Essential Personal Attributes

  • Able to work effectively as part of a team.

Essential Knowledge and Experience

  • Planning and delivering digital and social media campaigns – both organic and paid for.
  • Experience and understanding of managing social media platforms and tailoring content to target audiences.
  • Google analytics and other digital reporting platforms.
  • Using social media management tools.
  • Experience of Google Ads and Google My Business.
  • Producing digital publicity materials.
  • Editing or developing a websites.
  • Understanding of working within brand guidelines and tone of voice.
  • Content creation (such as videos) for different audiences using software such as the Adobe Creative Suite.
  • Experience of using Microsoft Office applications.

Essential Special Skills

  • Excellent written communication skills.
  • Strong verbal communication skills.
  • A strong attention to detail and accuracy.
  • Able to work independently and flexibly.
  • Capable of prioritising work across multiple projects.
  • Able to work effectively as part of a team.
  • Able to work well under pressure.

Essential Special Skills

  • Flexibility to support evening and weekend events as required.

If you have any enquires, please contact our Human Resources Team by emailing

Job Reference CCT - DMO
Closing Date 12th December 2021
Department Marketing
Hours 37 hours per week
Salary up to £23,000 per annum dependent upon experience
  • Great development opportunities
  • FREE health and fitness membership*
  • FREE health and fitness membership for a family member or friend*
  • FREE uniform for applicable roles
  • FREE training for applicable roles
  • DISCOUNTS on Centre activities

(*not applicable to casual workers)

People from Black, Asian and Ethnically Diverse backgrounds, disabled, deaf and neurodivergent people are under-represented in our workforce, so we particularly encourage applications from candidates in these groups.