Marketing Campaigns Manager

Reference Number: CCT071

Closing Date: 9th June 2025

Location: Herbert Art Gallery and Museum

Hours: 37.5

Rate of Pay: £28,097 to £34,648 per annum*

About the role:

Are you a strategic and creative marketing leader eager to make a significant impact across a diverse portfolio of leisure and cultural venues?

This is an exciting opportunity for a driven and experienced marketing professional to take the lead in developing and implementing impactful, innovative, and creative cross-channel marketing campaigns.

As our new Marketing Campaigns Manager, you will be contributing to driving awareness, engagement, sales, memberships and visits across all CV Life venues, enhancing their profile locally, regionally, and nationally. You will lead and inspire a dedicated in-house marketing team, promoting a collaborative environment focused on delivering exceptional and results-driven campaigns.

We are seeking a proactive and commercially aware individual with a strong history of developing and executing successful marketing campaigns across online and offline channels, effectively managing budgets, and possessing excellent marketing copywriting skills. Proven leadership abilities, exceptional stakeholder management skills, and a passion for promoting a wide range of services and experiences are crucial for thriving in this key role within our dynamic marketing team.

If you are a highly motivated marketing professional looking for a challenging and rewarding opportunity to shape the future success of a diverse organisation, we want to hear from you.

*Salary is dependent upon experience.

Job Description

Reporting to: Head of Marketing and Communications

Responsible for: Marketing Officer and Marketing Executive

Scope

Coventry Sports Foundation and Culture Coventry Trust are operating as CV Life, so that the scope of this Job Description as a CV Life document extends to cover the employment contracts held with either Coventry Sports Foundation or Culture Coventry Trust.

Overall purpose and objective of the role

To play a key role in driving awareness, engagement, sales, memberships and visits across our leisure and cultural venues. Responsibility for leading the delivery of impactful marketing campaigns and managing a small team.

This position falls within a shared-services working arrangement agreed between the respective Boards of Directors / Trustees of CV Life; Culture Coventry Trust; Coventry Sports Foundation; and the associated group Companies / Trusts, which allows for the sharing of posts and associated services where appropriate and of benefit to the work of the organisations and their respective objectives.

Main duties of the role:

1. Contribute to the development of the annual marketing strategy and take ownership of setting, managing, and reporting on marketing campaign budgets, ensuring optimal ROI.
2. Provide effective line management to the Marketing Officer and Marketing Executive, encouraging their professional development and ensuring efficient workflow management.
3. Oversee the planning, execution, and evaluation of integrated marketing campaigns across the full marketing mix, ensuring they are targeted, innovative, and delivered within budget.
4. Write engaging and informative marketing copy across various channels and oversee the quality and effectiveness of all written and visual content produced by the department and across CV Life.
5. Sign off all marketing outputs, including those produced by the in-house design team and external agencies, ensuring they meet campaign objectives.
6. Develop and maintain strong relationships with key stakeholders, external marketing agencies, and external tourism organisations to maximise collaborative opportunities.
7. Proactively identify, develop, and manage strategic marketing partnerships with local and national organisations to expand reach, enhance brand visibility, and drive audience growth.
8. Track and analyse campaign performance, providing regular reports and actionable insights to teams across CV Life, and adapting marketing strategies as required to achieve objectives.
9. Use visitor research, analytics platforms, and reporting dashboards to understand audience behaviour, identify trends, and inform the development of effective marketing and audience development strategies.
10. Ensure consistent application of the CV Life, venues and services brands across all marketing communications online, offline and onsite.
11. Building relationships and working with underrepresented and disadvantaged community groups/individuals.

This job description is neither exhaustive nor exclusive and may be reviewed and updated depending upon operational requirements and staffing levels.

Responsibilities for all employees

• To embrace and lead by example on the Company’s key values of PRIDE, PASSION and PERFORMANCE or those that might at any time be subsequently re-defined.
• To undertake all duties and fully comply with all of the Company’s general standards and those relating to the specific requirements of the role.
• To carry out tasks at a range of sites that are either operated or managed by the Companies / Trusts or where services are delivered by the Companies / Trusts 
• To be involved in any aspects or opportunities for sharing of good practice, expertise and responsibilities within the Companies / Trusts. To generally help promote the work and public image of the Companies / Trusts, always maintaining high standards of customer service and personal appearance. 
• To attend and fully engage with all internal training and development requirements and opportunities, and maintain such qualifications as required by the demands of the role.
• To interact positively with customers adopting a friendly and professional approach at all times.
• To support the Company’s commitment to providing a safe environment for children, young people ad vulnerable adults, ensuring awareness of the Company’s Safeguarding Policy, Procedures and Practice Guidance, and to be vigilant, reporting any safeguarding concerns without delay. 
• To comply with the General Data Protection Regulations when dealing with, maintaining, sharing and storing information.
• To undertake other duties as specified, which are appropriate to the qualifications, experience and general level of the post.
• To co-operate with managers and colleagues to ensure environmental responsibilities are complied with.

Person Specification

Essential Personal Attributes

• Results orientated approach.
• Outwardly enthusiastic and self-motivated.
• Creative and ability to think outside the box.
• Adaptable, approachable and flexible.
• Demonstrate good problem-solving initiative.
• Professional pride in work produced.
• Commitment to high standards of quality.
• Honest, reliable and trustworthy.

Essential Knowledge and Experience

• Experience in a similar role.
• Experience of managing a small team.
• Full marketing mix knowledge.
• Knowledge of setting-up digital ads.
• Budget setting and managing experience.
• Managing stakeholders and agencies experience.
• CRM and marketing automations tools knowledge.
• Local and national tourism landscape knowledge.
• IT and Microsoft Office e.g. Word and PowerPoint.

Essential Qualifications

• A relevant professional qualification or equivalent experience.

Essential Special Skills

• Strong commercial awareness.
• Excellent copywriting.
• Excellent verbal communication.
• Strong organisational and planning.
• Excellent attention to detail.
• Working to tight deadlines in a fast-pace environment.
• Develop and maintain professional working relationships.
• Work as part of a team or under own supervision.
• Learning new systems.

Special Circumstances

• Ability to work unsociable hours including evenings, weekends, and Bank Holidays.
• Ability to travel between company sites.

If you have any enquires, please contact our Human Resources Team by emailing recruitment@cvlife.co.uk