CV Life Unlocks ‘Big Three’ Experience with New All-Access Attractions Pass

CV Life has announced the official launch of the CV Life Attractions Pass, an initiative designed to bring the city’s best leisure and cultural experiences together for families. Launching today, the pass offers incredible value for a variety of activities across Coventry’s most iconic venues.

The pass grants holders a ‘Big Three’ experience, combining the city’s most popular destinations into one high-value membership:

• The Wave: 3 trips to the award-winning indoor waterpark, featuring high-speed slides and a wave pool.
• Coventry Transport Museum: Unlimited annual discovery of the world’s largest publicly owned collection of British road transport.
• The Herbert Art Gallery & Museum: Unlimited annual inspiration at Coventry’s hub for art, history, and creativity.

“We are incredibly excited to showcase the best of what Coventry has to offer,” said Laura Williams, Head of Operations for Destination Venues at CV Life. “This pass is all about creating high-quality family memories. Whether you’re racing down slides at The Wave or visiting Dippy at the Herbert, we want to make it easier than ever for visitors to get the most for their money”.

At the Herbert Art Gallery & Museum, pass holders can enjoy unlimited access to Dippy the Diplodocus, as well as four permanent galleries, and ever-changing temporary exhibitions. It’s a space to discover the vibrant story of Coventry, celebrate its future, and make lasting memories.

At the Coventry Transport Museum, pass holders can explore the world’s largest publicly owned collection of British road transport, featuring everything from pioneering bicycles to the fastest cars on earth. Visitors are able to get up-close to the legendary machines that defined generations and discover the inspiring stories of the innovators who put the world on wheels. With interactive trails and engaging displays, it’s the perfect destination for a family adventure that brings history to life in the heart of the city.

Nominate a Deserving Family to Win

To celebrate the launch, CV Life is inviting the public to nominate a deserving family to win a free Attractions Pass. This competition aims to highlight positive community stories and give back to local residents. To nominate a deserving family click here before Monday 11th May 2026, full terms and conditions can be found at the bottom of this page.

Priced at £169.99 for a family of four, the pass offers a total saving of over £72 compared to buying individual tickets. In addition to venue entry, pass holders will receive exclusive benefits and discounts, including invites to exhibition private viewings and member-only events throughout the year.

The CV Life Attractions Pass is available for purchase now!

Competition Terms & Conditions

• The Prize: One CV Life Attractions Pass for a family of four (2 adults and 2 children aged 11 and under).
• Entry Requirements: All nominations must be submitted via the official Google Form to be considered.
• Selection Process: Winners will be selected based on the nomination stories provided, focusing on positive community impact and family benefits.
• Judging: The decision of the CV Life management panel is final.
• Privacy: By submitting a nomination, you confirm you have the nominee’s permission to share their story. Anonymised versions of winning stories may be used for promotional purposes.
• Non-Transferable: The prize cannot be exchanged for cash or any other alternative.
• Closing Date: All entries must be received by Monday 11th May 2026.